Shop Treatment 1

Bridge RoadDiscover the secrets that make Collingwood and Fitzroy a shopper’s paradise.

Head to Brunswick Street, Fitzroy, for breakfast. It’s famous for its café culture and most venues provide a perfect place for people-watching. To get there, take the 112 (Preston) tram from Collins Street in the city.

After breakfast you don’t have to venture far to experience retail therapy across the entire spectrum. Starting from Gertrude Street and finishing down the road in Smith Street, by the end of the day you will feel like you have traversed a much greater distance.

First stop is Amor y Locura on Gertrude Street, specialising in architectural antiques from Argentina plus furniture and collectables from around the world, each piece telling its own fascinating stories.

For collections of a different nature, call in to Circa Vintage Clothing, which has quality men’s and women’s vintage wear. All garments and accessories are sourced locally and restored to their original glory.

Australian women’s clothing label Since Grey features designs by Nadiele Kolb. It’s been named one of the best emerging design labels in Australia. Almost opposite Since Grey, Left profiles interesting and exclusive international fashion designs and accessories. Much of what’s on offer here can’t be found anywhere else in Melbourne – or Australia, for that matter. 

No visit to Gertrude Street would be complete without calling in on Max Watts Industria, a quirky space filled with rebuilt, reconstituted and new furniture; scientific and medical Instruments, vintage clothing, jewellery and accessories. It’s a true treasure-trove!

From Industria, head to Smith Street, a multicultural streetscape known for its vegetarian and soulful foods from all corners of the Globe. Take your pick! 

After lunch head to Ammo Designs, showcasing the work of Amy McLellan. Her designs are original and inspiring and her use of asymmetrical lines, pleats and folds create truly unique structured garments. Continue south along Smith Street to Queen Clothing (number 77), the label of Melbourne designer, Christine Boyle. As well as her own labels – Queen for the girls and McQueen for men – Christine offers a range of Australian clothing and accessories from both new and established designers.  

Head back to the Grace Darling Hotel, a favorite with the locals. Chances are, you'll strike up a conversation and learn more about where to go on your next visit.

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amor y locura

77 Gertrude Street
Fitzroy VIC 3065
9486 0270

Circa Vintage Clothing

Shop 1, 102 Gertrude Street
Fitzroy VIC 3065
9419 8899

Since Grey Boutique

122 Gertrude Street
Fitzroy VIC 3065
9416 00458


161 Gertrude Street
Fitzroy VIC 3065
9419 9292

Max Watts Industria

202 Gertrude Street
Fitzroy VIC 3065
9417 1117

Ammo Designs Pty Ltd

327 Smith Street
Fitzroy VIC 3065
9417 7348

Queen Clothing

77 Smith Street
Fitzroy VIC 3065
9416 4964

Grace Darling Hotel

114 Smith Street
Collingwood VIC 3066
9416 0055


Further Information

Tourism and Marketing Officer
9205 5362

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